Enterprise - Use Case

Enterprises are large companies that both sell goods and provide services both offline and online. Goods can be for any consumer, prosumer, professional customers. Services can be rendered to support the organization prior or after sale of the goods.

Enterprises have lines of businesses (LOB) or business units who manage different products and services. Each LOB is responsible for their P&L and together they impact the top-line and bottom line of the entire enterprise.

The LOB within enterprises are accountable for the performance, efficiency and improving the margin of their business unit.

Top Challenges

Challenges that most internet companies face from getting delayed insights include:

  • Too many disparate data sources coming from heterogeneous data systems
  • Inability to conform data to form a single version of truth
  • Lack of Data governance & enforcement in the systems of record
  • Diverse set of Data, BI & Analytical tools

Integrating disparate data sources and refreshing them periodically for insights is a huge challenge and a pain point. Data from heterogeneous systems will have to be transformed into a standard and persisted in a centralized repository called as the single source of truth. 

Since there is no standardization of Data, BI & Analytical tools, different business lines may have different reads on corporate metrics. Additionally, constructing enterprise insights on business metrics becomes a highly manual endeavor which requires a team of analysts to provide a holistic view of the corporate metrics. This becomes a next to impossible task for most companies considering the large participation of resources investing hours for reporting. 

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Nlightn, an Analytical Intelligence platform is a cloud based service offering. The nlightn platform can be configured to discover your company metrics from the data you capture in your operational systems. Once metrics are defined, the platform enables you to track your organization’s performance, efficiency and customer satisfaction. Metrics are defined based upon the industry your business operates in. Metrics also vary from at the corporate level to the various functions and roles in your enterprise. To read more about metrics and how they are defined


E-commerce entities sell one or more goods online such as apparel, cosmetics, food, electronics, books among others.

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Internet companies provide hardware, software or bundled solutions and/or service offerings predominantly online.

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Enterprises are large companies that both sell goods and provide services both offline and online.

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