Enterprises are identified as e-commerce companies when they sell one or more goods online. Goods can be products such as apparel, cosmetics, food, electronics, books, fashion accessories to name a few. E-Commerce companies can either be a business-to-business seller (B2B) or business-to-customer seller (B2C) or both. They may or may not have physical stores.
Some of the top challenges any e-Commerce company faces today are ...
The key to overcoming these challenges is have visibility into metrics that profile visitors / customers coming to their site and their origination. It is also equally important to gather knowledge from metrics that shed light on the visitor’s experience that either results in Conversion or a Drop off. Any adverse customer experience impacts both top line customer growth and the bottom line Revenue apart from poor customer satisfaction leading to loss of brand loyalty.
Today, for most companies, these metrics are strewn in multiple data sources, dashboards and reports. Analysts & data teams have to weave these metrics into an integrated view. These insights help understand what is working and knowing when it is not is key to the success of e-commerce companies.
The sheer volume of data and the analysis effort required takes time and constant oversight for Analysts who are already juggling between business requests, reporting metric oversight and improvement initiatives. Inevitably it becomes impossible to get meaningful insights in time to decision makers due to untenable scalability issues causing frustration within the entire organization combined with loss of productivity.