Enterprise

Enterprises are large companies that both sell goods and provide services both offline and online. Goods can be for any consumer, prosumer, professional customers. Services can be rendered to support the organization prior or after sale of the goods.

Enterprises have lines of businesses (LOB) or business units who manage different products and services. Each LOB is responsible for their P&L and together they impact the top-line and bottom line of the entire enterprise.

The LOB within enterprises are accountable for the performance, efficiency and improving the margin of their business unit.

Challenges that most ecommerce companies face:

• Too many disparate data sources coming from heterogeneous data systems
• Inability to conform data to form a single version of truth
• Lack of Data governance & enforcement in the systems of record
• Diverse set of Data, BI & Analytical tools

Integrating disparate data sources and refreshing them periodically for insights is a huge challenge and a pain point. Data from heterogeneous systems will have to be transformed into a standard and persisted in a centralized repository called as the single source of truth.

Since there is no standardization of Data, BI & Analytical tools, different business lines may have different reads on corporate metrics. Additionally, constructing enterprise insights on business metrics becomes a highly manual endeavor which requires a team of analysts to provide a holistic view of the corporate metrics. This becomes a next to impossible task for most companies considering the large participation of resources investing hours for reporting.