Enterprise - Use Case

Enterprises are large companies that both sell goods and provide services both offline and online. Goods can be for any consumer, prosumer, professional customers. Services can be rendered to support the organization prior or after sale of the goods.

Enterprises have lines of businesses (LOB) or business units who manage different products and services. Each LOB is responsible for their P&L and together they impact the top-line and bottom line of the entire enterprise.

The LOB within enterprises are accountable for the performance, efficiency and improving the margin of their business unit.

Top Challenges

Challenges that most ecommerce companies face:

  • Too many disparate data sources coming from heterogeneous data systems
  • Inability to conform data to form a single version of truth
  • Lack of Data governance & enforcement in the systems of record
  • Diverse set of Data, BI & Analytical tools
Integrating disparate data sources and refreshing them periodically for insights is a huge challenge and a pain point. Data from heterogeneous systems will have to be transformed into a standard and persisted in a centralized repository called as the single source of truth.

Since there is no standardization of Data, BI & Analytical tools, different business lines may have different reads on corporate metrics. Additionally, constructing enterprise insights on business metrics becomes a highly manual endeavor which requires a team of analysts to provide a holistic view of the corporate metrics. This becomes a next to impossible task for most companies considering the large participation of resources investing hours for reporting.

To Explore Further-Click On The Track Below That Best Suits Your Industry

Nlightn, an Analytical Intelligence platform is a cloud based service offering. The nlightn platform can be configured to discover your company metrics from the data you capture in your operational systems. Once metrics are defined, the platform enables you to track your organization’s performance, efficiency and customer satisfaction. Metrics are defined based upon the industry your business operates in. Metrics also vary from at the corporate level to the various functions and roles in your enterprise. To read more about metrics and how they are defined


E-Commerce businesses sell one or more goods online. Goods can be apparel, cosmetics, food, electronics, books, fashion accessories.

Products ordered online are then shipped to the customers through the company's shipping partners using their distribution channels ...

explore track


Internet companies provide hardware, software or bundled solutions and/or service offerings predominantly online.

Solutions are either made available in the cloud as a platform or installed on-premise in a data center for usually a monthly or yearly subscription fees ...

explore track


Enterprises manufacture products offline & sell them through both offline & online channels. Some businesses operate primarily offline and maintain a physical presence.

While others have an online presence to market, offer their products & services or to build brand loyalty amongst their customers ....

explore track